What has an Armadillo got to do with homophones?

A few months ago I met Guy Moore. He has created a fun educational app to help with language learning, inspired by his grandfather. I was so intrigued by how story told to a young boy could in time become a learning tool for many, I’ve asked him to share his story on our blog. So here goes, over to you Guy… grandfather

This project all began because of my grandfather Clifford Frost who loved to tell me stories, and one day he told me a story when I was just six years old, and it has stuck with me all these years.

He sat me down and said
‘When I was a little boy Guy I was locked in a tower that was so high it went into the clouds. There was only one window with metal bars and I wondered how I was going to get out. Well I thought and I thought until my head grew sore, and with this/ saw I escaped from the tower. I was miles away from anywhere so I shouted and shouted until my voice grew hoarse ‘Help Help’, and on this horse I rode away until I reached an endless wall. Well I found half an orange, and a little bit further along I found another half of an orange. Two halves make a whole, so I climbed through the hole.
Even though it was quite short, I found it absolutely fascinating, charming, engaging and very educational.

Even at such a young age I realised how helpful it was.

We have also created a lovely back story film called “Aarchie. Where it all began’.

It was his creative use of the English language which was one of the reasons I decided to get into advertising.

So eventually 44 years later I decided with my writing partner Tony Malcolm to take it to the next level and create an interactive edutainment book. The Tales of Aarchie was born.
My granddad lived to the ripe old age of 103 and was overjoyed that Archie would be his legacy, and be passed down from generation to generation.
Working with a fantastic team of developers in Cardiff, and my best friend Les the illustrator, who is a veteran in the games industry including working on Angry Birds with Rovio, we wanted to create an educational story that makes learning for children fun. What has an Armadillo got to do with homophones?
The Tales of Aarchie is a funny, charming animated story that explains that quirk of the English language, the homophone.
Homophones are words that sound the same but mean completely different things like witch/which, horse/hoarse, plane/plain and so on.

The interactive app encourages children to press the homophones to move the story on, and therefore literally highlighting the play on words.
The benefits of this are pretty simple.
65% of people are visual learners and take in a lot more information when they are having fun.
We have created two versions.
An animated interactive app while reading, or a ‘read it to me’ mode.
Plus we also have a digital e-book.

The interactive story is aimed at children between the ages of 5-9, but we have seen other children who aren’t English be a little bit older.
At the moment it’s only available on an i-pad, but we are currently working on an Android version too.

There is a Lite version of the app which is free, and then there is the full all singing and dancing version which is £2.99.
Both versions are available on The Apple Store.
The one thing we all really believe in and as a team feel very strongly about are in app purchases. Well, with The Tales of Aarchie there are none and never will be.

However, he haven’t stopped with the app and book, we also have Aarchie…the Puppet.
Aarchie has been magically transformed by a brilliant puppeteer called Phil Fletcher.
So we acquired a YouTube channel just for Aarchie and we want it to be a brilliant edutainment channel that children and parents will enjoy, and refer back to again and again for new episodes.
With our gorgeous puppet and blue screen technology we’ll create broadcasts of funny stories and facts about English presented in both short 20-30 second bursts or longer formats.
We have yet to start filming, but this will hopefully start in the very near future. How much fun can be had with homophones?

Want to try the app for free? Guy has kindly provided two free passes for our readers. The two lucky winners will be chosen at random on Monday 12th November

COMPETITION NOW CLOSED

Leave a Reply

Your email address will not be published. Required fields are marked *

 characters available