Could you tell us a little about yourself and your family?
My name is Fiona Gowing, I have been a qualified Occupational Therapist (OT) for 17 years and have worked both in the UK and internationally. However, when I had my children, Ben & Ella, I decided to have a career break. It was while I was a stay at home mum that I decided to set up a childminding business and that’s when I had my light bulb moment: a new children’s product idea.
Why did you decide to launch your business?
Inspired by my children Ben and Ella and while running my childminding business I was looking for a play to pack away solution for fiddly kids toys. I dreaded the noise of a full box of Lego being tipped out onto the floor as it was time consuming to tidy up and the kids often wanted to go from one activity to the next, as fast as possible! The only products that were on the market were plastic storage boxes (which the kids loved to just tip out onto the floor), and mats with lengthy pull cord (which isn’t suitable for a child due to safety reasons). So I had to design something new.
Could you tell us a little about your business?
I designed Bitzbags a new 2 in 1 portable storage solution. It’s made up of a square mat, with detachable bag. The drawstring free design on the bag is what makes the Bitzbags design different.
I started the business from home, making my first batch of Bitzbags from my kitchen table to test the market at local fairs. Then, outsourcing the manufacturing enabled me to launch the product nationally in August of last year. We have exhibited at large Childcare Expo events in Edinburgh & London, and we are stocked in local retail shops. We are also available online through www.bitzbags.com and an early years resources website www.imagido.co.uk.
How are you finding it fits in with your family?
Owning your own business is hard work and I have been fortunate to have a very supportive husband and also to have the support from business start-up services such as Entrepreneurial Spark www.entrepreneurial-spark.com, Bright Ideas Scotland and Business Gateway. In regards to family life I am able to run my business around school pick-ups and drop offs and even get my children to be involved in the business! For example, they loved being involved in the photoshoot for our marketing materials and packaging, telling me that they “feel famous”, aww…
Anything else you wish to tell our readers?
I would encourage anyone out there, thinking of starting a business, to give it a go! This is the decade of the female entrepreneur, there has never been a better time for women to start their own businesses’ with a vast array of start up support specifically tailored for female businesswomen. So give it a go, dream big, and make it happen today.
At my Lingotastic classes I use a similar idea of wrapping up ducks in blue fabric ready to pull out as we start the song, or all the stuffed animals we use in story, wrapped in fabric so I can quickly get them out when we read the story.
Fiona kindly sent us a bitzbag to trial. My daughters were really pleased, I found my son’s outgrown Lego so they could play with it. I’d been meaning to do it for a while.
As she has said earlier it is brilliant for Lego and the brilliant storage bag is great if you want to put it away quickly to play later or take out with you.
If we’ve inspired you to buy your own (I’m not on commission) visit www.bitzbags.com