This month’s inspirational mum is Kersten of Natural Magic Wear. She sells clothing with uplifting, encouraging slogans and you help a charity into the bargain. The SUPERDAD© Shirts are perfect for Father’s Day and what is a full £10 of the prices goes to The CALMzone – Dedicated to preventing Male suicide in the UK. Suicide is now the single biggest killer in Males under 45 in the UK. Charity Number: 1110621 Being the nosey person I am I had to find out what drove her to do this, so, on to the interview…
What is your career background?
I started off working in a care home at the sweet age of 16. I served the little dears tea and coffee, and knew all their favourite biscuits as well as how many they preferred. I often heard about the ‘adventures’ they used to have back in their day, which always brought a smile and a giggle to my face. I moved on through customer service roles until getting married and having two children showed me the reason I never felt right in any of them: I was to have the most important job of all – to be a Mum.
How did your career change after having children?
I have to say, in all honesty, that I never had a ‘career’. The jobs I had were a means to an end and that was to live and enjoy life as best I can, being a single gal of 20, with my friends. Having children and getting married brought a sense of security and a strange familiarity, which has helped launch a career (you could say) helping others, just like my first job.
Where did the ideas for your business come from?
They grew from my passion for breastfeeding. Originally, I promoted and sold Pro-Breastfeeding slogan shirts and bags, but I watched the market grow deeply saturated. Also, my ideas were becoming noticed by others, so I knew I had to branch out. I saw a lot of self-hate and depression in mothers on Facebook, and I saw that many times I would comment “You are a SUPERMUM!” and it would lift their spirits, so an idea was born: Self-Love and Empowerment.
What drives you do what you do?
During the day we often forget ourselves amongst the hustle and bustle of dealing with life. Getting the kids to school, getting to work on time, making sure we go food shopping and I am home to get dinner on in time. Bath and bed, and the day is done. Where were you within today’s rush?
Self Care is important and has to be recognised as a step forward for good mental health. I am committed to helping charities as well as raising the standards for self-love and empowerment. Our designs help a whole range of charities and our Instagram actively promotes self care and teaches how we can look inside ourselves to better care for our inner beings, so we may become better Mums, Dads and Humans to the people around us.
How did you move from idea to actual business?
Luckily, I already had the products and printing machine that is my friend Mr B., and I simply set to work designing and setting up Instagram and Twitter accounts to start ‘getting out there’. Social media can either be your friend or your worst enemy and so far I’ve seen both.
Who is your target audience?
Everyone. No one is above being sent some positive vibes and some love. We need more in this World.
How do you spread the word about what you do?
Word of mouth is my biggest gift. I love to talk and listen to others and help where I can. the next comes social media with the likes of Facebook and Instagram being my biggest too.
What’s been the biggest obstacle you’ve had to overcome?
My biggest obstacle is the fear and worry inside myself that I shall fail and not succeed at my goals. It rises up when you see a picture on Instagram similar to your own and it has more likes and comments on perhaps, or you email so many people and weeks pass and no one returns the letters. It can be very disheartening, but when one person sends you a note from an order saying how happy the shirt made them, or that one day they are feeling emotional, they wear that shirt and it empowers them to push through the fog and make sunshine in their day.
And your proudest moment/biggest success so far?
Most proudest is perhaps having Angela Womb Warrior like some pictures of mine. She hasn’t done for a long time now but I loved that. And my biggest success……..lets just see if they email back first.
Who inspires you?
The Women out there in the World – The Matriarchs of the Family, the Men supporting their families and the tiny humans we have at our sides. Seeing their achievements and their dreams come to life pushes me to make sure my family feels so much love and happiness they could combust in a shower of glitter. I inspire to be better because my family make me want to shine among the stars.
If you think you are an inspirational mum and would like to be featured on the blog, get in touch.